Start Your Week with ASEA: Why washing your face every day is important

Skin care routines can seem overwhelming—especially at the end of a long day when your bed is calling. It’s easy to put off washing your face until the morning, but understanding the benefits of washing your face every day might just change your mind. See why using a good cleanser every day can make a huge difference in your appearance.

Washing your face every day is important

Every day, your skin is exposed to environmental stressors and toxins. Going to work, running errands, fretting in traffic, and even going out to get the mail accumulates excess oil, dirt, pollution, and other unwanted stressors on your face. Washing your face every day is important because it removes the dirt, makeup, and impurities, helping your skin stay clear, healthy, and radiant. Cleansing every morning and every night helps your skin avoid dehydration, breakouts, and premature aging.

Remove skin buildup

In the daily buildup, your face is exposed to dead skin cells and pollutants. Skin typically goes through a natural shedding process every 28 – 30 days, getting rid of built-up dead skin cells that cause blackheads, blemishes, and rough skin. As you age, this process can take longer and longer to occur on its own. Cleansing allows natural exfoliators to help rejuvenate your skin and support skin cell turnover. 

When you don’t wash your face, pores become clogged with sebum and oils, which can lead to the development of intense blemishes. The skin might experience dryness, redness, and irritation—a result of dehydration. Skin may also appear dirty, oily, greasy, and aged. Itchiness can also occur, and if you give in to the itch, it can lead to pollutants penetrating the skin barrier and causing issues.

Boost your hydration

When you don’t wash your face, you will have a thick layer of grime and dirt that can make it difficult for your skin to flourish and prevent your other products from penetrating the skin properly. Cleansing your face also helps the skin maintain proper hydration levels. Dehydrated skin not only looks and feels more rough, it throws off your pH balance, further preventing moisture from getting in.

Make other skincare products more effective

Most people place the biggest value on heavy-hitting products like serums, moisturizers, and toners, but without properly cleansed skin, you may as well keep your money. The day’s buildup can quickly become a hindrance to your products, which need to absorb into the skin.  Washing your face helps those products become more effective by maintaining your skin health.

A cleanser with superior ingredients

Many are choosing RENUAdvanced Foaming Cleanser over other products because it contains the ingredients that matter.

  • Polyhydroxy acids or PHAs help improve your own natural collagen and skin elasticity in a more gentle way than traditional AHAs. Collagen is what keeps your skin looking young, but your body’s ability to produce collagen reduces with age. PHAs like lactobionic acid are antioxidants that protect against sun damage, are gentle with your skin, and don’t cause irritation. Lactobionic acid softens the skin surface with a humectant which helps reduce the appearance of fine lines and wrinkles. And this PHA exfoliates without irritation to help with your skin’s natural blemishes and dullness.
  • Beta vulgaris or beet root extract is rich in vitamin B9, which helps your skin cells grow and function. Beet root extract can help fade dark spots, brighten skin, and has rich antioxidants called betanins that are known to revitalize the under-eye area.
  • Avena sativa or oat kernel is a fast-absorbing oil packed with omega 6 fatty acids, ceramides, and antioxidants. Ceramides are lipid fats that exist naturally on your skin and are found in high concentrations on the top layers, serving as a barrier against the outside environment. Ceramides like oat kernel help hydrate skin, lock in moisture, soothe sensitive skin and protect your skin from pollution, and other environmental stressors. Avena sativa extract helps soothe dry and itchy skin without leaving it feeling oily. For this reason, oat kernels are ideal for all skin types, including sensitive skin.

A safe clean is a superior clean

RENUAdvanced Foaming Cleanser removes excess oil, dirt, and makeup without stripping away your natural oils. Not only is this cleanser gluten-free, fragrance-free, and cruelty-free, it’s free of parabens, artificial colors, GMOs, sulfates, and phthalates, and is suitable for all skin types. By gently removing impurities, giving long-lasting hydration, and maintaining the natural skin barrier, this cleanser supports healthy skin cell renewal and prepares a good foundation for the next steps in your skin care routine.

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