About Us
Power your
potential
Power your potential
We’re not a company—we’re a movement. Science-led and people-powered, we exist to better people’s lives and be a force for good in the world. Here, personal transformation starts at the cellular level helping people feel their best … and at the human level helping people be their best.
Redox technology: the
discovery and the legacy
Redox technology:
the discovery and
the legacy
While serving on the board of a small biotech company, ASEA founder Verdis Norton recognized a groundbreaking technology that supplemented our bodies’ own redox cell signaling potential. These life-sustaining cellular messengers can protect, rejuvenate, and optimize cellular health.*
Deeply inspired by the potential human impact of turning this technology into a supplement that could revolutionize health and support the energy and vitality of people everywhere*, Verdis acquired this redox signaling technology. The new company was named ASEA, inspired by the constant cycle of rejuvenation and rebirth that comes from the sea.
After extensive research and laboratory testing, ASEA landed on a solution to deliver redox signaling technology in products that could now be delivered with global reach. And limitless impact.
The breakthroughs were just the beginning
The growth of ASEA was made possible when product innovation and human inspiration came together.
- 2007
- 2008
- 2010
- 2012
- 2013
- 2014
- 2015
- 2016
- 2017
- 2018
- 2019
- 2022
2007
Life-changing technology discovered
ASEA founders Verdis and Tyler Norton see the potential in a revolutionary redox technology developed by a biotech company and acquire it.
2008
Bottling the potential of redox
Historically only manufactured in small quantities, a team of researchers spends months finding a way to scale the production of redox signaling potential in a shelf-stable form. This innovation leads to the world’s first cell signaling supplement.
2010
The momentum begins
ASEA operations begin in Salt Lake City, with hundreds attending our first leadership summit and our first incentive retreat.
2012
Global expansion = amplified impact
By 2012, ASEA markets extend beyond the United States and include Canada, Italy, France, Ireland, Slovenia, Spain, the United Kingdom, the Netherlands, Germany, Austria, Hungary, and Norway.
2013
Production power comes in-house
ASEA opens the Redox Center, a state-of-the-art, FDA-listed, NSF-certified production facility in Utah to produce our revolutionary redox technology in-house.
2014
RENU28® Gel puts redox tech into body and skin care
ASEA launches the world's first-ever multipurpose, skin-priming, age-fighting, cellular-rejuvenating redox gel for the entire body.
2015
Launch of the Advancing Life® Foundation
As a human-centered, human-powered company, we launch our humanitarian nonprofit arm, the Advancing Life Foundation, with the aim to fund and execute high-impact projects around the globe to end cycles of suffering, poverty, and abuse.
2016
RENUAdvanced® line enhances skin care
By combining simple, clean ingredients clinically proven to benefit surface skin cell renewal, the RENUAdvanced® system's cleanser, serum, and moisturizer complement the redox benefits of RENU28® for a healthy, youthful appearance.
2017
ASEA relocates to a new, state-of-the art corporate office.
ASEA celebrates the opening of the new headquarters in Pleasant Grove, Utah. The 50,000-square-foot facility is less than a mile from the company’s production facility, built in 2013.
2018
ASEA® VIA® nutritional supplements launch
ASEA packs a foundation for long-term health into its three new nutritional supplements, ASEA VIA Source, ASEA VIA Biome, and ASEA VIA LifeMax.
2019
ASEA VIA® Omega joins the nutritional lineup
Launched to instant acclaim, the new Omega supplement complements other ASEA supplements with its unique support of brain and cardiovascular health.*
2022
In 33 global markets, and counting
ASEA’s products and people-focused ethos are now propelling people’s best potential in an incredible 33 countries, from Finland to Portugal, Hong Kong, and Malaysia.
Changing the world, one market — and one life — at a time
Our worldwide community of customers and associates share their passion for our unique products and human-centered ethos with the world. Today, we operate in 33 markets where we have impacted hundreds of thousands of lives.
33
Global markets
28M+
Bottles shared
750k+
Lives impacted
Australia
Est. 2014
Canada
Est. 2010
Denmark
Est. 2012
Germany
Est. 2012
Ireland
Est. 2012
Mexico
Est. 2014
Norway
Est. 2012
Portugal
Est. 2012
Slovakia
Est. 2012
Sweden
Est. 2012
Thailand
Est. 2019
Austria
Est. 2012
Croatia
Est. 2012
Finland
Est. 2012
Hong Kong
Est. 2017
Italy
Est. 2012
Netherlands
Est. 2012
Philippines
Est. 2019
Romania
Est. 2012
Slovenia
Est. 2012
Switzerland
Est. 2012
United Kingdom
Est. 2012
Belgium
Est. 2012
Czech Republic
Est. 2012
France
Est. 2012
Hungary
Est. 2012
Malaysia
Est. 2021
New Zealand
Est. 2014
Poland
Est. 2012
Singapore
Est. 2017
Spain
Est. 2012
Taiwan
Est. 2018
United States
Est. 2009
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. This material is intended for a US audience only.