About Us

Power your
potential

Power your potential

We’re not a company—we’re a movement. Science-led and people-powered, we exist to better people’s lives and be a force for good in the world. Here, personal transformation starts at the cellular level helping people feel their best … and at the human level helping people be their best.

Redox technology: the
discovery and the legacy

Redox technology:
the discovery and
the legacy

While serving on the board of a small biotech company, ASEA founder Verdis Norton recognized a groundbreaking technology that supplemented our bodies’ own redox cell signaling potential. These life-sustaining cellular messengers can protect, rejuvenate, and optimize cellular health.*

Deeply inspired by the potential human impact of turning this technology into a supplement that could revolutionize health and support the energy and vitality of people everywhere*, Verdis acquired this redox signaling technology. The new company was named ASEA, inspired by the constant cycle of rejuvenation and rebirth that comes from the sea.

After extensive research and laboratory testing, ASEA landed on a solution to deliver redox signaling technology in products that could now be delivered with global reach. And limitless impact.


Learn more about our science >

The breakthroughs were just the beginning

The growth of ASEA was made possible when product innovation and human inspiration came together.

Changing the world, one market — and one life — at a time

Our worldwide community of customers and associates share their passion for our unique products and human-centered ethos with the world. Today, we operate in 33 markets where we have impacted hundreds of thousands of lives.

33

Global markets

28M+

Bottles shared

750k+

Lives impacted

Australia

Est. 2014

Canada

Est. 2010

Denmark

Est. 2012

Germany

Est. 2012

Ireland

Est. 2012

Mexico

Est. 2014

Norway

Est. 2012

Portugal

Est. 2012

Slovakia

Est. 2012

Sweden

Est. 2012

Thailand

Est. 2019

Austria

Est. 2012

Croatia

Est. 2012

Finland

Est. 2012

Hong Kong

Est. 2017

Italy

Est. 2012

Netherlands

Est. 2012

Philippines

Est. 2019

Romania

Est. 2012

Slovenia

Est. 2012

Switzerland

Est. 2012

United Kingdom

Est. 2012

Belgium

Est. 2012

Czech Republic

Est. 2012

France

Est. 2012

Hungary

Est. 2012

Malaysia

Est. 2021

New Zealand

Est. 2014

Poland

Est. 2012

Singapore

Est. 2017

Spain

Est. 2012

Taiwan

Est. 2018

United States

Est. 2009

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. This material is intended for a US audience only.

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