The visionary who made ASEA’s beginnings possible, Verdis Norton is more than an originator. He is also a strategist who built a distinguished career leading billion-dollar companies, including Kraft Foods, before founding ASEA. His strategic proficiency brought ASEA to the worldwide marketplace and guided the company through its early phases of growth. Maintaining his interest in the company, Verdis appears at select company events.
If you want to get to the heart of ASEA’s culture, spend a few minutes with Tyler Norton. He has a deep commitment to the humanity of business and is committed to motivating people to reach their full potential. In his decades of leadership in the financial services and management consulting industries, Tyler has taught and consulted with literally thousands of individuals, companies, and nonprofit organizations across the United States.
Chief Executive Officer
The most approachable CEO you’ll ever meet, Charles Funke leads the ASEA corporate team with confidence and constructiveness. His background is in sales and marketing-driven distribution models attained during his 17 years in the financial services industry, and he brings that expertise to his leadership of the company. Charles has worked for two Fortune 100 companies, has held chairman, president, and CEO positions at Beneficial Investment Services and served as an officer with the Principal Financial Group.
With a flair for spotting an opportunity and executing its potential, Jarom Webb brings to ASEA nearly a decade of experience in the direct selling industry in addition to strong experience with large multinational companies outside the industry. He has led treasury, risk management, finance, and international development for an $800 million company and has held senior financial positions with two other companies. Jarom has also consulted a variety of startups and large conglomerates.
Chief Operations Officer
No one knows the ins and outs of production and distribution better than Scott Aldred. He has in-depth knowledge of packaging equipment and materials as well as manufacturing experience in producing nutritional supplements. Scott brings more than 25 years of experience to ASEA and handles all aspects of global operations—every product ASEA creates, all quality control and product testing at our production facility, and complete global distribution of product orders.
Chief Financial Officer
Profitability happens under the watch of Dave Wall. He guides ASEA’s financial operations—budgeting, forecasting, treasury management, tax, and fiscal reporting, ensuring the protection of ASEA’s monetary interests. He also implements strategic planning and forecasting to ensure that company initiatives are fiscally viable. Dave has directed the intricacies of ASEA’s financial function as the company has grown and expanded into foreign markets, with attention to tax treatment for shareholders, banking and payment processing, and cash management and treasury oversight.
Chief Information Officer
If it takes tech, Steve Davis has it covered. ASEA relies on him to steer both internal and external IT functions. Steve ensures that all processes are stable for corporate staff and that tools for the field associates are convenient, secure, and fully supported. His global responsibility extends beyond corporate headquarters to ASEA’s manufacturing facility, data centers, remote agents, offsite backups, and international offices.
Senior VP, Global Sales
A lifetime in network marketing—including both field and corporate experience—gives Justin Wilson his edge as head of ASEA’s sales. Building his own successful international distributorship and working in key corporate leadership positions, Justin has traveled all over the world and has been instrumental in managing and setting up business operations in several countries. His focus is to bring the ASEA culture worldwide as he supports associates in building their businesses.
Deft at striking a delicate balance, Ben Tyler keeps ASEA’s messaging legally compliant while allowing the brand to flourish and remain strong. He draws not only from his knowledge of the law, but from his extensive experience as a senior executive and as general counsel for some of the largest companies in the direct sales industry, both at home and overseas. As the chief legal officer, Ben directs all of the legal and regulatory issues for ASEA.
Regional VP, Latin America Markets
Regional VP, Western Europe Markets
ASEA’s market in Western Europe looks to Jörg Höche for his leadership. He is in charge of driving enrollment, developing leadership and planning, and delivery of operation projects for the region. Jörg brings to ASEA more than 15 years of experience as an executive manager in the network marketing industry and speaks fluent English, German and French. He served as General Manager for an industry giant in France, Great Britain, and South Africa.
Regional VP, United States and Canada Markets
One of the best-known executive faces of ASEA, Karen Reilley creates a superior associate experience. Relying on her experience in working with billion-dollar direct sales companies in a variety of leadership and key coordination roles, Karen originates programs that perpetuate the business opportunity. Her experience spans training and development, customer quality assurance, information technology deployment, and international expansion.
Regional VP, Asia Markets
Regional VP, Australia/New Zealand Markets