ASEA leadership

They’re not just leaders. They’re living examples.

As experienced visionaries in their fields of expertise, ASEA leaders bring the power of human potential to life—and they’re here to share it.

Verdis Norton

Founder, retired

The visionary who made ASEA’s beginnings possible, Verdis Norton is more than an originator. He is also a strategist who built a distinguished career leading billion-dollar companies, including Kraft Foods, before founding ASEA. His strategic proficiency brought ASEA to the worldwide marketplace and guided the company through its early phases of growth. Maintaining his interest in the company, Verdis appears at select company events.

It’s never too late to start something with great purpose, especially if it is in service of humanity. Never stop growing, learning, and becoming.

Tyler Norton

Founder & Chair

Tyler is co-founder and chairman of the board at ASEA Global, a top-50 global direct sales organization doing business in 33 countries around the world.

Prior to founding ASEA®, Tyler had a successful two-decade career in the financial services industry where he served as a VP, senior VP, and chief distribution officer for several multi-billion-dollar financial organizations.

In addition to a successful corporate career, and founding and leading ASEA, Tyler has also founded several different businesses over the past 20 years, including a global strategic advisory firm dedicated to promoting entrepreneurial success in companies of all sizes worldwide. His passion for the power of human potential and the entrepreneurial spirit led him to collaborate on a 3-D interactive film experience called License to Dream, which is currently part of a charitable initiative to teach and promote entrepreneurship to high school students around the world. Tyler helped to launch the US Women’s Chamber of Commerce and served for many years on their advisory board as a personal advisor to their CEO & president. He has served on several other corporate advisory and elected boards.

The most valuable untapped resource in the world is the human resource. Everyone you see is a deep ocean of limitless potential. We can awaken, inspire, and power that potential in others to believe, belong, and become.

Jarom Webb

Vice Chairman & Founding Executive

Jarom Webb joined ASEA during the pre-launch phase in 2009. Jarom has served on the ASEA Board of Managers since its inception and brings to ASEA nearly two decades of experience in the direct selling industry. Jarom initially took on an executive role with the company as CFO and soon added the additional responsibilities of COO. He was appointed president of the company in 2012 and to vice chairman of the board in 2021. In his role as vice chairman and founding executive, Jarom oversees the strategic direction of ASEA to bring new insights and carry on the vision that first attracted him to our company. He completed his Bachelor of Accounting at Brigham Young University and earned his MBA from the University of Utah.

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Chuck Funke

Vice Chairman & Founding Executive

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Scott Aldred

Chief Executive Officer

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Dave Wall

Executive Vice President and Chief Financial Officer

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Steve Davis

Chief Information Officer

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Ben Tyler

Chief Legal Officer

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Tami Phillips

Sr. Vice President User Experience

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David Johnson

VP, Global Accounting

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Julia Ku

VP, ASEA Asia Pacific

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KimMarie Larsen, CMP

VP, Global Events and Recognition
Chair, Advancing Life Foundation

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Frank Santoyo

VP, ASEA North America

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Edouard Gug

VP, ASEA Europe

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Chuck Funke - Executive Lobby 5 - BIO

Chuck Funke

Vice Chairman & Founding Executive

 

Chuck Funke leads ASEA with quiet confidence and a focus on investing in individuals. Chuck earned an undergraduate degree from Brigham Young University and a Master of Business Administration from Bellevue University. Before joining ASEA in 2011, Chuck spent nearly 20 years in the financial services industry where he worked for some of the largest financial institutions in the world. He was appointed CEO of ASEA in 2014. In 2023, he transitioned to a founding executive and vice chairman of the ASEA Board of Managers. His experience and expertise have been essential in growing ASEA into a thriving business that leads with a commitment to principled and effective core professional practices.

Scott Aldred - Executive Lobby 6 - BIO

Scott Aldred

Chief Executive Officer

 

With more than 30 years of international business experience specializing in sales, manufacturing, and distribution, Scott has the unique experience to lead and guide ASEA as CEO. Careful strategic planning and high-level execution provide the foundation upon which Scott builds successful teams. He has in-depth knowledge of packaging, equipment, and materials, specializing in the manufacturing and quality testing of nutritional supplements. Over 10 years with ASEA as COO and then president, Scott has personally directed ASEA business operations including production, quality assurance, logistics, science, regulatory, product development, and associate support.

Dave Wall - Executive Lobby 4 - BIO

Dave Wall

Executive Vice President and Chief Financial Officer

 

Guiding ASEA’s financial operations is Dave Wall, who oversees budgeting, forecasting, treasury management, tax, and fiscal reporting, and ensures the protection of ASEA’s monetary interests. In addition to implementing strategic planning and forecasting to ensure that company initiatives are fiscally viable, Dave also oversees and supports the company’s human resource functions and supports the company’s IT group. Dave has directed the intricacies of ASEA’s financial function since 2011 and has watched the company grow and expand into foreign markets, with attention to tax and accounting regulations, banking and payment processing, and cash management and treasury oversight. Dave’s bachelor’s degree is in accounting from Utah Valley University. He went on to earn an MBA from Utah State University.

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Steve Davis

Chief Information Officer

 

If it takes tech, Steve Davis has it covered. ASEA relies on him to steer both internal and external IT functions. Steve ensures that all processes are stable for corporate staff and that tools for the field associates are convenient, secure, and fully supported. His global responsibility extends beyond corporate headquarters to ASEA’s manufacturing facility, data centers, remote agents, offsite backups, and international offices.

Ben Tyler - Executive Lobby 1 - BIO

Ben Tyler

Chief Legal Officer

 

With more than 20 years of experience as the general counsel for some of the largest companies in the direct sales industry, Ben Tyler heads up ASEA’s efforts to strengthen and protect the ASEA® opportunity worldwide. Ben joined ASEA in 2014 and oversees ASEA legal and associate conduct and education, as well as international development—a role in which he is instrumental in market openings and product registrations in Europe, Asia, and Latin America. Prior to his career in direct sales, Ben worked for 10 years as a courtroom litigator. He earned his juris doctor degree from Brigham Young University.

Tami Phillips - Executive Lobby 3 - BIO

Tami Phillips

Sr. Vice President User Experience 

 

As the lines and interdependence between technology and marketing become increasingly codependent, ASEA is cutting-edge in our formation of a User Experience department. We are extremely fortunate that Senior Vice President Tami Phillips, with over 10 years of ASEA experience, leads this global team and this critical effort. Tami’s focus is on providing and enhancing the digital platforms, tools, channels, and devices that will have a positive impact on our associates and customers.

Originally brought in on a three-day contract in 2012, Tami stayed with ASEA, immersing herself in all that makes the company tick. Studying communications at UC Irvine and working at a newspaper right out of college prepared her for the critical thinking and problem-solving that user experience leadership requires. Tami has continued to obtain certifications on the job, and there’s no aspect of ASEA’s systems that she has not been involved with. She loves working for a company that gives her full trust and support as she has grown.

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David Johnson

VP, Global Accounting

 

David Johnson’s leadership is integral to ASEA’s finance function. Since he came on board in 2014, he has directed improvements from a first-year audit containing two pages of audit adjustments to the most recent audit containing zero audit adjustments. He is responsible for reconciling global inventory counts and costs in both ASEA’s production facility and domestic and foreign warehouses. He also leads the company through its annual financial statement audit. David has also developed a robust budgeting program that enables ASEA to manage profitability. He is a licensed CPA and earned a Bachelor of Accounting from the University of Utah and a Master of Business Administration from the University of Wyoming.

Juilia Ku - Lobby Couch 1 - BIO

Julia Ku

VP, ASEA Asia Pacific

 

Julia Ku is an energetic and forward-thinking communicator with more than 25 years of experience in the direct selling industry. She is focused on building long-term growth based on a meaningful connection with leadership and a delightful customer experience. In previous companies, Julia has collaborated with field leaders in Taiwan, Hong Kong, China, Japan, South Korea, Singapore, Malaysia, and Thailand to transform market activity and lift sales.

Before joining ASEA, Julia oversaw 28 branch offices for a company in China and was responsible for sales strategy, incentive programs, and training. In her role, Julia will lead company efforts to continue growth throughout ASEA Asia. In particular, she will emphasize sales and field initiatives in Hong Kong, Malaysia, Singapore, and Taiwan. She will also develop and lead strategies to increase the availability of ASEA products throughout Asia.

KimMarie Larsen - Lobby 2 - BIO

KimMarie Larsen, CMP

VP, Global Events and Recognition
Chair, Advancing Life Foundation

 

KimMarie Larsen has been at the heart of ASEA® events since the company’s inception. Whether it’s an incentive trip, a country opening, or a global convention, she directs ASEA’s worldwide events strategy and recognition. Kim brings more than a decade of experience in sales and event marketing and Certified Meeting Planner credentials to her role. She sees ASEA as a place where people can be themselves and where genuine kindness and gratitude abound.

Kim also chairs the ASEA Advancing Life Foundation, a charitable organization whose mission is to break cycles of poverty, abuse, and suffering. Under Kim’s leadership, the Foundation has partnered with other charitable organizations to impact the lives of thousands of people on a global scale.

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Frank Santoyo

VP, ASEA North America

 

For more than a decade, Frank Santoyo has had unique insight into the business development efforts of independent ASEA business organizations worldwide. He has studied every mechanism of the ASEA Compensation Plan in action and set up systems to ensure associates receive every dollar earned in their weekly commission payments.

Today, he operates on an even more personal level with the commission process, working directly with ASEA associates in the North America market to set business strategies and initiatives in support of a growing opportunity.

Frank joined ASEA in 2009 as an associate support manager and was quickly elevated to the role of financial analyst. From there, his role continued to expand, eventually becoming the senior director of global treasury with oversight for financial reporting. His experience includes sales modeling, fraud mitigation, team and systems management, as well as financial vendor relations. He earned his MBA from Colorado State University.

Edouard Gug - Lobby Bridge 1 - BIO

Edouard Gug

VP, ASEA Europe 

 

Committed to ensuring the best environment possible to develop leadership, as well as drive the business, Edouard Gug heads up ASEA’s market in Europe. He is in charge of driving enrollment, developing leadership and planning, and delivery of operation projects for the region. Edouard has a background in sales and has been involved in network marketing since 2014. He joined ASEA in 2017. He is a big believer in the network marketing business model as a way for people to develop leadership skills. He is fluent in French, German, and English, and sees cultural diversity as a strength to ASEA’s global approach.