ASEA Leadership

  • Verdis Norton | Founder Retired

    Verdis Norton

    Founder, Retired

    Verdis Norton, now retired, built a distinguished career leading billion-dollar companies. He served as vice president of strategy for Kraft Foods and as an executive and strategic consultant for multiple Fortune 500 companies. In addition to his experience as a corporate executive, Verdis also developed a proprietary strategy and business planning system now used by a number of companies around the world. His immense strategic experience brought ASEA to the worldwide marketplace and guided the company through the early phases of business growth. While his focus has shifted to enjoying more time with his family, Verdis still appears at select company events.

  • Tyler Norton | Founder, Chairman

    Tyler Norton

    Founder, Chairman

    Tyler Norton brings to ASEA a foundation of nearly two decades’ experience in the financial services and management consulting industries. His proficiency includes nine years of vice-president level leadership. Along with his father, Verdis Norton, Tyler co-founded StrategicLink, a management consulting firm dedicated to teaching strategic planning processes. Tyler has taught and consulted on this process to literally thousands of individuals, companies, and nonprofit organizations across the United States. In addition to his diverse executive leadership and broad consulting experience, Tyler has a deep commitment to the culture of ASEA and to the humanity of business. He has a passion for teaching, inspiring, and motivating people to reach their full potential and become the very best they can be. Tyler is a talented bass guitarist. He and his wife Allison have six children.

  • Charles F. Funke | CEO

    Charles F. Funke

    Chief Executive Officer

    In his role as CEO, Charles Funke leads the development and implementation of ASEA company strategy. He is a member of the board of managers and serves as a liaison between ASEA management and the board. Charles serves on management committees, assesses and manages principal risks and ensures corporate citizenship and social responsibility wherever ASEA does business. He maintains active affiliation with field associates, overseeing broad-reaching policies that directly affect them, and is likewise in close communication with shareholders, employees, government authorities, and the public. Charles assumed the role of CEO in January 2014 after serving as executive vice president at ASEA; he joined the company in 2011. His strong background in sales and marketing-driven distribution models, attained during his 17 years in the financial services industry, provides a basis for his acumen in leading a company with a worldwide salesforce. Charles has previously held chairman, president and CEO positions at Beneficial Investment Services and served as an officer with the Principal Financial Group. He has worked for two Fortune 100 companies. His undergraduate degree is from Brigham Young University, and he earned an MBA from Bellevue University. When he is not working, Charles enjoys spending time with his wife and four children.

  • Jarom Webb | President

    Jarom Webb


    As president, Jarom Webb oversees ASEA’s global growth, operations and finances. He sits on the board of managers and the executive committee, which direct the planning and execution of the company’s strategy and global policies. Prior to his appointment as president, Jarom served as ASEA’s chief operating and financial officers. Jarom brings to ASEA nearly a decade of experience in the direct selling industry in addition to strong experience with large multinational companies outside the industry. Before joining ASEA, Jarom led treasury, risk management, finance and international development for an $800 million multinational direct sales company. He has also previously held senior financial positions with two publicly traded global technology companies and consulted a variety of startup and large conglomerates while working for KPMG, a $25 billion global audit and consulting firm. Jarom holds a bachelor’s degree in accountancy from Brigham Young University and an MBA from the University of Utah. He and his wife Adrien keep very busy with their five daughters and one son.

  • Scott Aldred | Chief Operations Officer

    Scott Aldred

    Chief Operations Officer

    With more than 25 years of experience, Scott Aldred handles all aspects of global operations for ASEA, including all of the production of ASEA Redox Supplement and RENU 28, all quality control and product testing, and global distribution of product orders. He has a deep knowledge of packaging equipment and materials, as well as manufacturing experience in producing nutritional supplements. Prior to working at ASEA, he was the executive vice president and general manager for a large contract manufacturing business. Scott attended Brigham Young University and majored in International Relations and Asian Studies, with a minor in Economics. Scott and his wife Gloria have four daughters and two grandsons.

  • Dave Wall | Senior Vice President of Global Finance

    Dave Wall

    Senior Vice President of Global Finance

    Guiding the financial operations of ASEA is Dave Wall. With responsibility for ASEA’s budgeting, forecasting, treasury management, and tax, as well as financial reporting, Dave ensures protection of ASEA’s financial interests. He also implements strategic planning and forecasting to ensure that company initiatives are financially viable. Dave has directed the intricacies of ASEA’s financial function as the company has grown and expanded into foreign markets, with attention to tax treatment for shareholders, banking and payment processing, and cash management and treasury oversight. Dave earned a bachelor’s degree in accounting from Utah Valley University and an MBA from Utah State University. He and his wife Mandi have one son and two daughters

  • Steve Davis | Senior Vice President of Global Information Technologies

    Steve Davis

    Senior Vice President of Global Information Technologies

    ASEA’s reliance on Steve Davis is twofold, as he directs both the internal and external IT functions. Steve ensures that all processes are stable for corporate staff as well as ensuring that tools for the field associates are convenient, secure, and fully supported. Steve’s global responsibility extends beyond corporate headquarters to ASEA’s office in Munich and the manufacturing facility in Pleasant Grove, Utah, as well as to ASEA’s data centers, remote agents, and offsite backups. Steve has vast experience in opening global markets, not only from an IT perspective, but from strategic projects, operations, and business systems analysis perspectives. Steve and his wife Katie have three witty sons. They enjoy spending time together in the outdoors.

  • Jörg Höche | Regional Vice President of Western Europe

    Jörg Höche

    Regional Vice President of Western Europe

    Regional Vice President of Western Europe, Jörg Höche, is responsible for managing all market needs of the region, driving enrollment, developing leadership and planning and delivery of operation projects for the region. In his position, he works closely with both the ASEA headquarters in Utah and the ASEA sales force. Jörg Höche brings to ASEA more than 15 years of experience as an executive manager in the network marketing industry. He served as General Manager for an industry giant in France, Great Britain and South Africa. Previously, he had gained sales experience in the telecommunication industry. Jörg’s language skills in English, German and French are definitely an asset when working with leaders and associates everywhere in Europe. Jörg is an avid Harley Davidson fan. When he’s not working, he enjoys getting out on his motorcycle and traveling. Jörg is married and has one daughter.

  • Ben Tyler | Legal Council

    Ben Tyler

    Legal Council

    Ben Tyler has served as a senior executive and as general counsel for some of the largest companies in the direct sales industry. He applies his extensive experience to ensure that not only are ASEA’s marketing and sales legal and compliant, but that we can tell our story in a way that leads to successful growth and expansion. He has lived and worked in Japan and has assisted in the international development of several direct sales companies. As the chief legal officer, Ben oversees all of the legal and regulatory issues for ASEA. Ben earned his bachelor’s and law degrees from Brigham Young University. Ben and his wife Valerie have 11 children and 10 grandchildren.